Afrolocke / Branding Illustration

For their five-year anniversary, AfroLocke asked me to create an illustration for their best-selling product, the leave-in conditioner. This limited edition not only celebrates the brand itself, but also their diverse customers.

AfroLocke is a brand that specializes in high-quality hair cosmetics based in Germany for everyone with wavy, curly, or afro hair. Their natural products provide rich oils and plenty of moisture and protect against hair breakage. Therefore, I wanted to combine their nourishing ingredients with a fun, celebratory scenario.

It was also important to me to depict the full spectrum of different hair textures that AfroLockes products are made for.